As a result of the initiative of diffusion between the possibilities of the Dominican Republic Spanish businessmen as new market for its companies, by the Centro de Estudios Financieros, CEF, was born the first foreign delegation of Aplus Field Marketing. The CEF.-Centro de Estudios Financieros, business school has signed an agreement of scholarships with the Ministry of higher education, science and technology of the Dominican Republic, SEESCyT. The Convention consists of the students going to Spain scholarship by that institution, in 100% of the value of tuition and maintenance monthly, to carry out studies in the CEF. After completing their studies, they return to Santo Domingo. Currently, the CEF has more than 120 Dominican students. Diego Olmedilla, Ejecutivo de Aplus President Field Marketing, was visiting this country, last November, along with Arturo de las Heras Garcia, General Subdirector of the Centre de Estudios Financieros (CEF), and Fredy Araujo, Director of international relations of this school of business working with Aplus. Through the Chamber of Commerce of Spain in Santo Domingo, has held interviews and meetings with entrepreneurs and companies with interests in the Dominican Republic.
As well as numerous participations and lectures at major universities and centres for studies in that country. The presence of Aplus in Dominican Republic, is to take advantage of all the human potential that is prepared at the Centro de Estudios Financieros, CEF, Spain, who returned to the country and has no opportunities to develop or apply their knowledge. It says that it is a way to generate sources of employment. Diego Olmedilla appreciates the quality of the Dominican human resources that have been prepared in this institution. He explained that the most interesting thing is the possibility that these students can develop skills that have managed in Spain.
In Spain we have a staff of about 1,200 workers. This type of marketing can very well fit the characteristics of the country. We are in Santo Domingo also because We felt a commitment with our students who were studying and here are prepared. We know their capabilities because in the morning they were working in our company and in the evening they were studying and we know him very well, said Olmedilla. The Dominican market is experiencing new techniques to make marketing, which demonstrate that traditional media are not the only way where you may promote products or services. Aplus faithful Marketing makes a different marketing, pursues the interactivity and the proximity with the public. He directs its efforts and personal, approaching amicably communication creativity towards actions favouring brand to your target audience. Field-marketing contributes to the marketing dynamism, freshness and new experiences with Mark getting low budgets and high impact actions. Aplus already in Dominican Republic!