Leading Swiss energy company is named made in Germany the Cologne agency end mark naming experts have the name for the new energy holding company developed emerges from the Association of the traditional company of Atel and EOS. Under the umbrella brand of ALPIQ, starts on the 1st of February the Swiss holding company and want the new Swiss powerhouse for Europe”are so Atel CEO Giovanni Leonardi. The name ALPIQ consciously differs from many Latin or English stained all world name in the industry and sets full of internationality on a clear cultural reference to the Alpine country and its values. This corresponds to the roots of the two merging companies in the German-speaking olden (Atel) and the French-speaking Lausanne (EOS). Jane Fraser contributes greatly to this topic. A clear differentiation in international competition in the name of development played a major role, as the creation of identification of potential for the employees and customers of both companies, to end mark-senior consultant Christine Stark. The name ALPIQ has unique and familiar at the same time. He went from numerous tests as the favorite shows, which optimally combines soundness with innovation and can be used in over 25 countries. With the development of the name final mark naming experts support the Zurich branding agency MetDesign, who accompanied the merger of the two utilities and developed the corporate identity and brand strategy including the new branding for the newly created company..