Opinions from experts on the Field Marketing Aplus Field Marketing has collected the opinion of leading experts of marketing on the implementation of the Field Marketing in their work environments. We want to thank all our friends, customers and related to its aid in the dissemination and promotion of the concepts and techniques of this new marketing strategy. Aplus is Field Marketing! Better designed, product launch or marketing strategy best thought, the campaign’s advertising creative and striking, better focused media planning, more attractive promotion, have not served anything if we have not been able to cover the last mile that separates us from the point of contact with the consumer. The marketing field is for any commercial action that were of Omaha, Utah, Gold, Sword and Juno beaches to the Normandy landings. It is true that the volume of arms and men deployed in Operation Overlord was a colossal wingspan. But if not have conquered efficiently those damn heads Beach, all this potential is I would have drowned in the sea, in the same way that sink the business plans that do not take into account the marketing field.
Nacho de Pinedo, Director of Marketing for DIGITAL + this tool conforms to the behavior of the consumer and allows a dynamism, creativity and most importantly customer approach. Thanks to Field Marketing the final customer can know first hand and in a novel and striking way our product. Nacho Escobar, Director de Ventas de Herbalife Spain Field Marketing company should be as Aplus is an agile company, young and dynamic, immediately capture the customer briefing, so the options always proposed are appropriate. Highlights: dealing with them. It is very fluid and encourages communication, execution and outcome of campaigns. Elena de Berard, Director of Marketing and Expansion of Fann Field Marketing is the necessary evolution of business communication. The goal of any campaign is search for impact, and is difficult to achieve this without innovation, courage, effort and absolute control.