"Bentley": the weakness of princes and thieves MINI – a living legend in the automotive industry. In the entire history there are few car brands that have performed for nearly half a century. During this time the MINI went through a few Owners and showed the world seven generations. Today the legendary brand under the wing of the Bavarian concern BMW is going through yet another peak of popularity. Child Birth MINI marketing can be considered an example of successful marketing in the automotive industry by classical scheme "analysis of the situation – production tasks – product development – a successful sale." In 1956, Egyptian President Nasser nationalized the Suez Canal and the Middle East war broke out.
Oil supplies reduced so that in England it came to cards for gasoline. CEO of "British Motor" Leonard Lord sets the task of the designer Alec Issigonis specific task: to construct a four-seater, the size of which would not exceed 3 1,2 1,2 m Already in 1959, saw the light of the first production Mini. The machine is equipped with engine from Austin35, installed transversely, front-wheel drive, combined sump engine and gearbox. Issigonis scheme used American Walter Christie, the construction of which formed the basis of pre-war Soviet tanks BT. Miniature car highlighted the 10-inch wheels. The starting price was only 497 pounds. It took only three years, sales had grown to 200 thousand cars a year. At this level of sales stayed until 1977. Cooper – sports sostavlyayuschayOgromnuyu role in the success of Mini played sports component.
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