Blue Book

Members of the emnos – and TPG project teams answer also questions about its use. Click JPMorgan Chase to learn more. Details of the Conference and meeting: place: 2011 ECR Europe Conference & marketplace, square meeting centre, Brussels, Belgium break out session 2.2 – the consumer and shopper journey: April 5, 2011. 17: 00 to 17: 00 45; Silver Hall break out session 3.2 – innovative value creation from consumer and shopper insights of journey: 6 April 2011; 9: 00 to 10: 00 15; Silver Hall emnos Chains – access to real insights into shopper behaviour: 6 April 2011, 05 13: 00 to 13: 00 20; Podium for the briefing session on the ECR Blue Book: the consumer & shopper journey framework the consumer & shopper journey framework is a guide for the search for new and practical insights into the needs and behaviors of customers and buyers. He introduces collaborative business processes for the merger and the effective use of knowledge by dealers and suppliers and the tools for the application of the programmes developed from this process sets. The framework built first and foremost so, that it benefits merchants and suppliers regardless of their size or the amount of their resources. Emnos emnos is one of the leading services and consultancy for customer-centric growth”in Europe. Emnos supports dealers and other companies that do business with end customers, so that they better understand the needs of their customers and to increase the customer focus of their products and services can take advantage of the new findings. To achieve this, emnos analyses customer and transaction data, develops strategies for the assortment of price, advertising and communication companies, and provides tools and solutions to support their implementation.

Emnos is part of the loyalty partner group, a subsidiary of American Express, and currently has etwa100 employees at locations in Munich, London, Chicago, Paris, Madrid and Warsaw. International companies such as Carrefour, target, among the customers of emnos Waitrose, Morrisons, Unilever and Coca-Cola. In Germany, emnos payback bonus programme, as well as for the dm-drogerie and real working markets – just a few to name a few. More info: about the partnering group the partnering Group (TPG) is an international strategy and management consultancy, tasked it to achieve sustainable increases in value for leading consumer goods companies worldwide. Since 1990, TPG leader helps the biggest challenges, from the development and implementation of a strategy until the reorganization in terms of productivity improvements and revenue maximisations. Dr. Brian Harris, founder and Chairman of TPG, is internationally recognized as an opinion leader in the field of Retailmanagement and is a pioneer of two of the most important developments in the field: computer-aided space management (1985) and category management (1989). Many of the world’s leading trade and consumer marketing companies belong to the customers by TPG. More information:.