Creating New Focus

'The security requirements are sometimes corrected even in one year, always new ideas, and it makes us be very flexible – said' experts' director of car C-segment Ford of Europe Gunnar Herrmann. – For all those necessary to keep pace, otherwise the consumer would prefer to competitors. No coincidence because many manufacturers are now making security almost the main part of their advertising strategies. " Creating New Focus, the company paid full attention to safety. As a result, the car was really innovative.

Thus, it first applied moves forward horizontally steering column. Frontal collision it seems to be moving away from the driver torpedku, and thus greatly reduces the risk of damage to the chest and knees. But the engine in the same situation as 'dive' under the cabin wall and not getting into it, goes under the bottom – this system Ford has patented. Another innovation – high-security framework. It uses panels with uneven spacing between layers of high-strength steel, laser welded. Because of this crash-zone body effectively absorb shocks and prevent deform the passenger compartment. And part of the skeleton were even doors, and apply it to all three versions Focus – a sedan, hatchback and wagon. Of course, the same can be said of other elements.

For example, the chassis design which allows you to avoid deformations of the floor in a collision. Or a new system of protection for the neck of a rear impact – on the relevance of this aspect says that in Europe, 75% of insurance for accident accounts for compensation for damages related to injuries of the cervical spine. 'Killer' competitors addition to the highest level of security of the new Focus has other advantages. He has excellent control, the car became more and more comfortable than the previous model, but in his salon company tuv has issued a certificate of absence of allergen (and this is only the second case in the global automotive industry – the first 'bezallergennoy' model became the Ford Focus C-Max). In Russia, these factors added a few more. Firstly, the plant in second-generation Focus will be produced not in three, and four body variants: sedan, station wagon, three-and five-door hatchbacks. Secondly, machines will be manned by five engines from 80 to 145 liters. with. Third, compared to the old model, the number of manufacturing options to increase from 22 to 40, including such as dual-zone climate control, park distance control, bi-xenon headlights. Finally, Russian 'Ford Motor Company' was able to adopt for our market extremely attractive prices. For example, if the old Focus-Hatchback assembled in , you could buy at least 14 thousand dollars, the new – only 11,7 thousand A sedan with a two-liter engine in a very rich configuration will cost 16.5 thousand dollars, almost five thousand cheaper than its predecessor. However, more importantly, it is much less than competitors' prices. And when you consider that the old Ford Focus was in 2004 year in the Russian market the most popular foreign model (sold over 28 thousand pcs.), then the novelty is easy to predict the fate of the bestselling book. Perhaps making a selection in its favor, the buyers will take into account the exemplary car safety.