All these factors are worth considering companies planning to shift location, the expansion of facilities and opening additional facilities in other parts of the city. In the analysis of the main areas of business and consumer activity in 5-10 years, namely, a planning horizon is required when making decisions about major investments in real estate development and network / affiliate business, be sure to take into account the development plans of the city. On the volume of business and increase property values are directly influenced by such factors as: 1.formirovanie areas of business activity, 2.formirovanie shopping areas (trade corridors), 3.izmenenie traffic flows, traffic flows 4.intensivnost and convenience of transport interchanges, 5.formirovanie zones and multi-storey low-rise buildings, 6.migratsiya different social strata in the city. Unfortunately, the majority of respondents were not familiar with the long-term plan of the city and does not consider it at making decisions about business development. The decision is made on the existing supply of real estate, as well as the heads of individual preferences.
Only 6% of respondents (9 companies) are actively studying development plan development planning companies. Commercial real estate market we are considering for the activities is formed by separately-standing shopping centers, business centers, built-in premises on the 1st floor apartment buildings, renovated buildings. For each type of room has its own requirements to ensure customer convenience and staff of the company, generating revenues. For example, a federal company, facing the Kemerovo market makes the following demands to the location of the store, putting a factor of 'location' in a place with respect to other claims, "preferably in places with high levels of pedestrian, road and other traffic. The presence in the visual proximity of transport nodes, intersections and highways.
Location to store a large shopping complex with the presence of other network 'anchor' tenants. " It is assumed that the job of marketing research areas adjacent to the shopping center or office, the calculation of potential flow and cross-buying, the analysis of the social environment and formation of the concept of the object should be dealt with company developers. However, the acquisition of major facilities under renovation or built-in non-residential premises of player marketing analysis rests on the shoulders the companies' buyers. Banks today seek market analysis when making decisions about granting loans for construction and reconstruction to calculate the potential return of objects. Future face of the city is already formed in the allocation of land for different types of building, analyzing the plans of large companies, developers, and, therefore, forecast at 10 years is more than real.