The on demand alternative for the customer management will enable additional potential open source systems are still a marginal Karlsruhe over the medium term, 15.11.2010 – In the market of customer management solutions very positive prospects consist consulting according to the CRM specialist ec4u expert ag. Nevertheless, he is not free from changes in the near future. Mario Pufahl, partner of ec4u, has outlined the five most important features of the further development of the CRM market. 1 continue CRM is gaining strategic importance in the company: because the direction and policies of most companies increasingly stresses the marketing page, an even greater relevance comes to in the future the customer management systems than ever before. This is also already on current studies on the investment plans of the company to CRM, largely unanimously predicted an above-average development.
Even by the recent economic crisis investment commitment to the CRM related projects was relatively impressed. As a result of this increasingly fixed positioning of account management in the corporate strategies is to assume very dynamically developing perspectives for the future. 2. on demand models are experienced dynamic growth as an alternative: due to the lower investment costs, faster start-up and flexible scalability the SaS-based CRM systems enjoy currently a noticeably growing acceptance in the market, especially since they now have been proven in practice. But not necessarily play a special role in this trend the customer management solutions, but the proliferation of CRM on demand is positively influenced by the existing for a long time turning to the outsourcing of business applications. More pulses generate the current discussion on the cloud strategies, as well as continued cost sensitivity of the company with additional pulses for the demand in the market. There will not only be a shift from previously in-house driven CRM solutions in the direction of SaS, but the on-demand alternative enable additional market potential.