Sometimes it can be quite complicated to understand the totality of the power of email marketing, especially if we are not accustomed to working on the basis of marketing strategies. How to assemble a strategy of email marketing is effective? So everything is successful, you must understand that email marketing is not only the task of writing one or several email and automatically send messages to subscribers of your list using an autorrespondedor. Email marketing is a process of systems, you need to understand that in processes work by parties but that ultimately is a system that works in conjunction with other parties such as the site of capture, the opening of mail, generate click within the message and convert with those click. All these pieces are part of the system of email marketing, and to be successful they must work together and each one separately must convert and achieve the purpose for which it was proposed. Is like a bicycle without wheels not you can roll, but you can not handle without handle, you can either move forward without a pinion which generate wheels functions and rotate, so each one by separate do not form the bicycle but that they are important parts of the same, for bicycle wheel and work they must work all parts sequentially and each of them must also operate perfectly chain will begin to roll. Most things work because they work under a system, email marketing is also a system in which each process should be worked and properly optimized to run it successfully. Also has the goodness to be able to test, which means that although think that designing a headline in the capture page, insert your autoresponder form, write a series of persuasive messages and that your subscribers are reading those messages is not everything. never stay with having 40% open rate opening of mail is the best thing that could happen to you.
NO, your success in an email does not mean that all your email marketing campaign is successful, for nothing, you will have to go testing part of the process to go generating higher conversions and increase your profits. To start begins at the beginning, only to get the right question and have your goal very clear, then it will be like counting 1-2-and 3 part by part of the first link until the end. To sum up, the parts of the system are: page Click Through Rate of capture Open Rate opening of emails build click within the mail landing page #TIP analyzing each part of the process separately, then I really like the whole system is achieved with success.