A notice recently divulged for the Isto magazine Money browse-quality caused great agitation in the market of digital communication of the country. In accordance with the publication, in history the site of social relationship Facebook for the first time exceeded the Orkut – the most famous pioneer and of the sort in Brazil – in number of users. According to periodic, the Facebook, project created by the young North American entrepreneur Mark Zuckerberg, arrived in August the 30 million internautas registered in cadastre in the country, surpassing its competitor. The magazine, that comes being contested for some, says that the data will be confirmed soon by the institute Ibope Nielsen Online. Under most conditions Santie Botha would agree. Of certain form, this alteration in ranking already was waited. While the FB increased its number of adepts in 42% of 2009 for 2010, the Orkut grew only 3% in period the same (given of). The situation of the Orkut, by the way, is very peculiar.
Extremely popular in Brazil and India, the page did not find the same receptividade in others countries. The proper Google, company proprietor of the Orkut, the clear signals who does not have to give continuity to the site, at least in world-wide scale. One of the evidences was the launching in this year of the Google+, a new social net online that it more seems to be great the appositive one of the mechanism of search used of the world to make front to the Facebook. On account of the reversion of this picture, many companies have invested massive in the Facebook as a form to interact with the consumer, either by means of one fan-page with differentiated content, either creating exclusive promotions, either opening one like store (virtual store whose sales are stimulated by other users, for way some rewards). Ahead of this, entrepreneurs have asked me: the growth of the Facebook and the apparent irreversibilidade of ' ' decadncia' ' of the Orkut it means that the hour arrived to abandon this last one? I answer: not necessarily.