Every seller would like a supply monopoly in a homogeneous world demand market. The consumer is confronted in saturated markets with a variety of products. According to which criteria, he opts for the one or the other product (quality)? He responds to what marketing signals? What is the difference? And how can providers learn about the move causes of the customers? We ask consumers about their purchase reasons, we get often little meaningful and changing answers. Especially since the customers mistakenly believe that they always rationally decide. Actually purchase decisions are made but emotionally after appeal-re-action pattern. Rational follows only the grounds! See also my articles 24 and 95. For more information see Pinterest. Neural purchase tests, buyers are confronted with stimuli (such as colors, forms, smells, sounds, words, symbols, brands, images) and it is verified, how fast they respond to a stimulus (motor), approximately by pressing a button, as soon as can associate or identify (sensors).
Through such procedures to get including hidden associations or settings to a mark on the track, on which the subjects don’t have conscious access. Similar behaviour (re actions), tested people to consumer types can be categorized and cataloged. The approximately 1200 to 1500 grams heavy brain the size of a cauliflower is the most complex known object in the universe. It consists of 100 billion nerve cells. Each neuron is associated with up to 10,000 other nerve cells. They form a network of incredible complexity, which is responsible for our perceptions, emotions, thoughts, our intelligence, our behavior, and much more. The hope on the the transparent customer was due to the so-called imaging techniques such as functional magnetic resonance imaging”(fMRI) or the Positron Emission Tomography” (PET) stoked. Placed subjects in a scanner, and you can track which areas of the brain where Tackling a task are involved and which areas light up, if for example the favorite brand will be shown.