Print on the packages – universal marketing tool. Most companies use it because it has several advantages: a wide audience coverage, permanent visual effects, the optimal combination price and quality. Compared with other promotional tools, printing on the packages – a relatively cheap way to express yourself in the market. There are two basic ways to print on the packages: screen (or else it is called silkscreen) and flexography. Here we consider in detail the print on the packages by silkscreen. Stencil printing method comes from ancient China. The basis of this method of printing was that the image is applied to mesh of silk, covered with paint and pressed through a special tool – a squeegee.
From China, a method of printing came to Europe, and in the 18 century, spread widely throughout the world. Over time, silk screening, based on , modify, and came to the modern methods of printing. Often use screen printing is to print on packages. This is a way to print on the packages has several advantages because you can order a matrix image without making expensive cliches. You can vary the circulation of print on the packages: the minimum number of 50 pieces. In addition, you get a bright and colorful print on the packages, because the deviation from the sample represents only five percent. Figure obtained the bulk, which is possible only when you print on the packages by silk-screening, it does not deteriorate when wearing and does not fade in the sun. Another plus is the use of silk in the manufacture of promotional products – Versatility of the material on which you are printing: printing on bags (LDPE, HDPE), printing on fabric (shirts, caps, overalls), printing on the bags, paper printing (business cards, bags, wallpaper), printing on glass and set other options. Silkscreen printing capabilities are not limited.