Special Edition Stylino

Detergent Special Edition Stylino by Pril successfully on the market just a few weeks after launch is clear: the design Edition Pril Stylino is a success at the PoS. With the detergent bottle in the form of butterfly handle and the Hamburg-based design company indeed met fully the tastes of the consumers; the limited edition was sold out in most stores already after a short time.

A touch of extravagance in the kitchen and a summer design that brings a smile in the face of the end users, this was the desire of Henkel for the new special edition of the detergent classic Pril. While usually detergent brands the demonstrate functional aspects, such as about the cleaning power, in the foreground, Stylino should convince in addition emotionally. We have developed therefore a bottle, thanks to their special shape, as well as by the trendy colours turquoise and pink to the real eye-catcher in the kitchen is,”explains indeed CEO Karel J. Golta. The butterfly stands for summer, green meadows, lightness and transmit a lightheartedness that do the dishes for pleasure. And inspired by the butterfly bottle in the closet just doesn’t disappear, but the kitchen design literally, there is also the possibility of even more brand attention, which in turn strengthens customer loyalty,”says the design expert.

The result is Stylino in a complex, multi-layered process that involved not only designers, but also engineers and economists. Dozens of bottle shape concepts were developed and rejected. It was not only a stylish, eye-catching bottle. The butterfly shape must satisfy, inter alia also application and ergonomic criteria”, explains finally Golta. Pleasing in addition: Also the environmental aspect was taken into account, because the bottle very easy to fill up. INDEED: Indeed was founded at the end of 2010 by Karel J. Golta and specializes in the areas of brand innovation, industrial Design, engineering and structural packaging. The head office is Hamburg, another Office is located in Munich.

The company employed from the start to 16 employees, including designers, engineers, social and economic scientists. For innovations at the pulse of time and above all market and target groups, manage trend and user research professionals.