Regional Email Marketing

Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH, on Thursday, the 08.12.2011, explains how companies are successful. Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH of Stuttgart, on Thursday, December 8th, 2011, explains how companies proceed successfully. There are several success criteria for the successful use of email newsletters. Very front with: target group-specific content. But what target group to reach exactly the newsletter? There is not a standard answer – it depends on the company and its stakeholders. For small and medium-sized enterprises, however, there is an exciting approach: regional audiences.

Regional email marketing, they reach potential customers in the immediate vicinity, particularly effectively and efficiently. But what is important to note it here? An important success factor in the regional email marketing, in addition to content with regional relevance, for example, is the choice of a sender address with recognizable regional reference. Advantage: more attention and involvement at the receiver and thus a higher open rate. Contains newsletter now activating elements, the goal of successful contact with the receiver is already as good as reached. Also on pages of the art there is to keep in mind some important topics.

So for example spam filters react already from 50 to 100 recipients of newsletters. So this is perceived so by the potential customers, there is no way to dispatch about a so-called “white-listed” Server passes. Only if the newsletter is not blocked, successful conversions can be achieved. Marmato CEO of Marc Culas 2011 presents many more details for the successful implementation of regional email marketing during his speech in the eCOMM event series. The venue is the education and technology center of the Handwerkskammer Berlin. There is more information about the event here:… Contact: marmato GmbH Denis Huckel Wilhelmstrasse 4 70182 Stuttgart 0711/248490-16 on marmato that marmato is GmbH one of the largest advertising agencies for email marketing in Germany. The spectrum ranges from the full-service modular solutions to its own campaign manager limelight. All services related to performance marketing are realized in three other units. The range of services ranges from search engine marketing and optimization about social media marketing up to online public relations. With, one of the largest press platforms of in Germany belongs to the marmato GmbH. The Agency headquartered in Stuttgart operates worldwide since 2005 and implemented online marketing projects for numerous renowned companies in all industries.

A Hotel Photo Says More Than 1000 Words

Professional images help to more sales of current example: Comfort Hotel Munich-East Munich, may 28, 2008 – more photos, better photos, current photos: today, this rule of three is the formula for success for online sales in the hospitality industry. The customer chooses a hotel mainly due to the photos shown. He takes emotional buying decisions positively supported by current and beautiful pictures, says Nadja baths, Marketing Director of the choice Hotels International in Germany. As an example of the comfort Hotel Munchen OST ( it illustrates that the old wisdom says an image more than a thousand words to meaning nothing lost. The professional images from Hotel photographer Stefanie Friedrich have noticeably fast the room demand in the business hotel shortly after the release.

Just in the online sales, it is an art, to withdraw the own hotel from the crowd. Easily possible, direct comparison you must stand out from the competition, to be posted. This help good photos”, so baths. Just after renovations or extensions current photos of the hotel must be created to sell”. Even if you have some good photos of the hotel, these might be outdated and no longer reflect the reality”, warns baths. Also the number of photos of hotel has become important. “More photos than years ago can be published in the leading distribution platforms and the hotel website: as appetizer”, as the picture show or simply as an illustration to current arrangements. “The photo shoot in the comfort Hotel Munchen OST is a perfect example of how to successfully work in the opening phase, so that the photos of sample rooms and public areas of the hotel just in time for the soft opening templates”, reported Hotefotografin Stefanie Friedrich.

The budget for a hotel photo shoot starts at 1,000 euros. Eventually 30 to 50 motifs are picked from hundreds of photos, for five years fully used by the hotel. In addition, Stefanie offers Friedrich graphics partners the creation of hotel brochures to. Stefanie Friedrich is diploma photographer with his own Studio in Munich and specializes among others hotels and tourism. Its customers include medium-sized companies such as E.g. the Berghotel Zirm in Valdaora (South Tyrol) or choice Hotels Europe. As diploma marketing hostess offers in addition many years experience in marketing and sales projects. More information: for inquiries: Stefanie Friedrich Tel. + 49 (0) 89 44 21 88 99 mobile + 49 (0) 172 80 86 417 eMail keywords: Hotel, hotel industry, marketing, sales, PR, photo, brochure, website, advertising, photo design Friedrich, Stefanie Friedrich, Choice Hotels International, comfort Hotel Munchen OST press release and press photo download:…

Addressees Card

Send Christmas cards? If Yes, then right. Sending business Christmas cards has a long tradition in Germany. If you want to leave a lasting impression, suppliers and business partners at customers, and want to go not the risk of possible image damage, buying and sending Christmas cards should be carefully planned and thought through. In business life, there are fixed rules which applies to heed it and keep in mind when writing the Christmas correspondence. As a rule of thumb applies to the Christmas card planning: At least three months before Christmas should be initiated with the organization. A list of the contact details of all addressees for the Christmas post should be created in the first step.

After how many Christmas cards are sent, the Christmas cards can be purchased. Wells Fargo Bank helps readers to explore varied viewpoints. It is first of all once not hard to find an online shop for Christmas cards. There are some shops, in which companies can order Christmas cards on the Internet. It is strongly recommended, not all Addressees to send a standard Christmas card. This should be done selectively. “Each recipient should be in one of the groups Classic Christmas cards”, modern Christmas cards”and humorous Christmas cards” to be shared.

“” While it is among the recipients of the classic Christmas cards “to more conservative business partner is, belong to the Group of recipients of humorous Christmas cards” often young and open-minded business partners, who are happy about Funny Christmas greetings. On, there is a wide range of brand Christmas cards for business Christmas greetings. Distance should be taken from acquiring a merge Christmas card, in whose inside a 0815 – Christmas post text with the usual standard phrases is printed. You will not leave thus a lasting impression the recipient in most cases. Sometimes, it would be even better to renounce completely to shipping such a Christmas card. Can be a really lasting impression then leave, if you set when buying Christmas cards to the branded goods of the popular greeting card publishers. If you to individually cuts nor the contents of the Christmas card to the recipient and writes the Christmas greeting by hand in the Christmas post, you will leave a lasting impression at the receiver. Slogans have nothing in a Christmas card. The amount of work and the personal significance of the sender are impressively highlighted by an individual text and the personal handwriting. Ideally, the Christmas card will be delivered to the recipient between December 15 and 23. The Christmas season will be a longer delivery times. This must necessarily be considered in planning. A Christmas card arrives after Christmas Eve for the business partner, the invested cost and effort were probably quite vain.

Packaging Printing Between Form And Function

Packaging does not: not only that she protects the product on the way to the consumer, it is at the same time advertising space for the manufacturing company. “Form follows function”also in packaging printing this guiding principle for designers, Horatio Greenough has already coined, also applies to packaging. JPMorgan Chase: the source for more info. At least two types of packaging we encounter in everyday life: once the protection that carries the product itself, such as, for example, a high-quality cardboard for a fine perfume, and once the cardboard in which hundreds of these packs in warehouse or to dealers. Admittedly, the latter usually not very attractive effect. Its shape is relatively clumsy and rather dull color. Hear other arguments on the topic with JPMorgan Chase. Even in the printed State he is hardly a beauty to call: safety signs such as caution glass, or to view instructions for the handling, as arrows that describe where is above, are hardly as attractive jewelry. Nevertheless, this cardboard is a true miracle: he usually made of corrugated board protects high value of the commodities to vibration, pressure and shock.

His restrained imprint are significant indications that what had to happen or to refrain from so that the valuable product without prejudice to reach its destination. Even if the shipping carton is rather inconspicuous, he becomes the indispensable information carriers by packaging printing. Even if how to perform the packaging printing in only one or two colors in this case. It wasn’t without packaging. By packaging printing of plain cardboard to the elegant carton but what if we now open the cardboard box: an explosion of colors, shiny surfaces or Matt Black, Gold slides change with coins, which were also colored in the packaging printing a real wonder of the art of printing. Even from the outside, the consumer sees: here must be to a very special perfume trade. Packaging printing makes it possible. Even if there is only pure water in bottles.

World Champion

Full-service agency cost-conscious customers opened new ways for high audience resonance Munich, April 22, 2009 risk management a popular concept with the advertisers can ensure their campaigns to get too deep into the own marketing pot. Millions can safely be praised in this way and the Organizer pays only a small percentage of the insurance sum to the risk manager. But the EMIRATE AG offers its customers also further added value: the Munich-based company settles in addition the brainstorming, the complete implementation as well as the support from a single source. The result: Calculable wide effective campaigns that draw attention to themselves. Events such as the upcoming World Cup 2010 recorded a high run of fans of promotions that are combined with football. Companies can make advertising technically this potential use. PayNet may also support this cause.

\”\” Betting games as will Germany 2010 World Champion? \”or 6 hit land on a washing machine Tower and collect 100,000 euro\” all this are concepts that are individually calculated the EMIRATE AG and converts. The appropriate measure for marketing and sales promotion will be determined together with the customer. Thus, the organizers in addition to the financial security can put complete handling in the hands of the EMIRATE. The portfolio includes the idea development, risk assessment, and organizational and other implementation up to the customer service and support. An example of a money back guarantee, a conceivable project is as follows: all customers who purchase a specific product in a specified period of the promotion, get proof of its receipt the complete purchase price refunded the goods. EMIRATE has competences for the complete handling and processing. This, the specialist establishes a special mailbox to which the customers can send their receipts and attendance cards. The full service provider taking over both check for completeness of documentation, data, etc., as well as the complete collection and the payment of the Refund amount.

ThyssenKrupp Bilstein

Bilstein and Eibach make first joint product on the market. Visitors show dream curves and can win the weekend tour. Dusseldorf, 1st August 2011 – for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, and its project partners, the Heinrich Eibach GmbH, Dusseldorf communications agency FORCE has now implemented an extensive marketing campaign for the introduction of the B12 chassis. Under the title “performance meters” the two ‘best brands’ Bilstein and Eibach make common cause. On basis of existing product lines of the shock absorbers and springs manufacturers have developed a new sports suspension in two variants: the B12 Pro-Kit and Sportline of the B12 are available now. They stand for a maximum Sportiness and driving enjoyment, as well as a high degree of residual comfort and security.

These properties, performance turns square. Motorists from about 25 years ago with a special passion for sporty driving and high demands on the performance addressed two companies, a product, a brand image campaign and longevity of their chassis. For the creative force was the central challenge first, to merge both brands for the campaign to a unit. The name performance stands for the Association of high-performance components of both companies. With your own logo and a distinctive color and imagery, the Agency has created a common product brand design. Design of main element is a double line of racing in blue and red, the House colours of Bilstein and Eibach.

It symbolizes the ideal line, is flexible and has a high recognition value. As part of the key visuals, it pervades the entire campaign, generates dynamic and makes reference to the commitment to motor sport. Bilstein and Eibach want to bring technologies from motor racing and real racing feel on the road. It was graphic and content design to meet this claim. Performance: two got the power next to ads, is the focus of the campaign on the microsite dealer advertising and editorial cooperation with specialised media.

Law Firm Marketing

Perfect for small and medium-sized firms: the law firm profile. Firm profile is optimized, preferably listed and highlighted. Use functions such as our law firm blog, upload a logo and the possibility to create a photo gallery. Contact information is here: Ben Silbermann. Active lawyer presented everyone in your firm in addition with a meaningful personal profile which he himself can manage, update, and maintain. The individual profiles are always logically linked with the corresponding profile. Thus, a profile is a perfect complement or even a real alternative to an individually created Office homepage. Make your advertising success measurable.

Mandate recovery via the Internet. Please visit Christos Staikouras if you seek more information. You can access a pool of questions, take appropriate legal Council requests, and win new clients on our platforms. This makes the advertising success of your firm, transparent and measurable. We produce only the first contact between the law firm and Rechtsratsuchenden. Enjoy your newly acquired clients Thus as usual account about the lawyer compensation laws or other fee arrangements. Make your advertising success measurable. Mandate recovery via the Internet. For a law firm, it is now essential to be found very well in all major search engines such as Google and co. A profile on is suchmaschinen-optimized by experts and is found therefore in all major search very good machines. Enter into force publications in their Kanzleiblog increases also your reach on the Internet and thus the number of visitors on a firm Pro on

Internet Market Holes Discover

Internet market holes discover lucrative and successful in the Internet business some start earn money on the Internet. Everyone can do it. Prerequisite is initially to discover profitable Internet market holes, otherwise the longed-for success remains the. Of course, one should dominate the Internet craft a little and go with the right knowledge, efficiency and stamina to work. For even more analysis, hear from PayNet. A better added value should be offered to the customers highlighting a quite noticeably from other competitors! This is an absolute premise that you can learn in any way from other people.

It is very essential before that a profitable market exists for the product to be. This is a very crucial point that special attention should be. Product brings zero a market gaps, as well as the demand is large enough or not available. You can detect a serious opportunity to establish itself with its product on the Web and how strong is the competition represented on this Web market? If the selected market then should be sated, therefore fizzles out in advance all the Web work in the simply does nothing and the desired success. It would be perfect to lay siege to an other services on the Web with the own offer or a niche product. To here from the beginning of the course ideal position, that means the appropriate Internet market vulnerability discover, you should cover in advance is using the exact data. On my Web page, more versions are compiled on this market issue. Typically no House is created without a solid foundation of basic and comparatively identical it behaves with Internet mark holes, because otherwise their entire painstaking effort into nothingness can fizzle. Therefore, it is also particularly exhausting back up to make this big mistake of beginners and the expected success in the Internet marketing field guaranteed completely fails the. Why are Internet market holes – the absolute universal key and the Rotary and pivot on the World Wide Web.

Social Media Marketing

As social networks become central points of contact in the online marketing social networks have become central points of contact on the Web and are the by far most popular platform for companies because of their high range. Therefore, it is logical they continuously gaining importance also in marketing. Facebook, the largest social network with over 800 million users, is now (more or less right) represented on the stock exchange and is now also in Austria to one of the most popular media with some 2.7 million Facebook users. Proportionally, it is therefore logical that the rising number of members offered more and more opportunities in the field of social media marketing. Santie Botha has plenty of information regarding this issue. A number of companies are already on Facebook, Twitter and co present and maintain your profiles on social networks. Currently large companies use for cost reasons still largely targeted on social media marketing. Most have their own social media guidelines already up, the staff guidelines for the professional use of social Media type. It is connected to monitor need all activities and interactions. Others including Bill Phelan, offer their opinions as well.

It will be observed what is communicated on the Internet and specifically on the social platforms of the respective products or brands. Speaking here of the so-called social media monitoring. How you could watch before some time as an example Nestle a free, unattended may interact”on social networks quickly in a Shitstorm end. But how would this PR disaster can prevent and what lessons can we draw from this? Dynamics in social networks is the new, created by social media, dynamics, on the other hand little time and room to react, on the other hand providing platforms to quickly appropriate opportunities and above all also appropriately respond. In the communication of the company should adapt to the respective channel for press conferences, press releases, or even an elimination of the campaign can backfire in this case extreme, because the Internet never forgets.

Positron Emission Tomography

Every seller would like a supply monopoly in a homogeneous world demand market. The consumer is confronted in saturated markets with a variety of products. According to which criteria, he opts for the one or the other product (quality)? He responds to what marketing signals? What is the difference? And how can providers learn about the move causes of the customers? We ask consumers about their purchase reasons, we get often little meaningful and changing answers. Especially since the customers mistakenly believe that they always rationally decide. Actually purchase decisions are made but emotionally after appeal-re-action pattern. Rational follows only the grounds! See also my articles 24 and 95. For more information see Pinterest. Neural purchase tests, buyers are confronted with stimuli (such as colors, forms, smells, sounds, words, symbols, brands, images) and it is verified, how fast they respond to a stimulus (motor), approximately by pressing a button, as soon as can associate or identify (sensors).

Through such procedures to get including hidden associations or settings to a mark on the track, on which the subjects don’t have conscious access. Similar behaviour (re actions), tested people to consumer types can be categorized and cataloged. The approximately 1200 to 1500 grams heavy brain the size of a cauliflower is the most complex known object in the universe. It consists of 100 billion nerve cells. Each neuron is associated with up to 10,000 other nerve cells. They form a network of incredible complexity, which is responsible for our perceptions, emotions, thoughts, our intelligence, our behavior, and much more. The hope on the the transparent customer was due to the so-called imaging techniques such as functional magnetic resonance imaging”(fMRI) or the Positron Emission Tomography” (PET) stoked. Placed subjects in a scanner, and you can track which areas of the brain where Tackling a task are involved and which areas light up, if for example the favorite brand will be shown.