Goleo VI Mascot

“Mascot in the successful marketing of sports everyone still remembers Goleo VI, the official mascot of the FIFA World Cup 2006 in Germany: a lion, a talking football called pill” holds in his hand. The 250,000 euro mascot from the House of Jim Henson, evoked not only cheering storms, but initially was a wating for critics. So quipped Thomas Gottschalk in betting that?, that Goleos mother was a Lama. The Suddeutsche Zeitung described the tail as a Palm tree by the hurricane hit Florida”and the mirror distributed equal penalties for stupidity.” Strange also appeared that Goleo was wearing no pants. Despite these criticisms, Goleo is have not harmed the merchandising success of the World Cup, because with sympathy carriers such as Goleo, a brand, a product, a city, a region, an event or an institution are marketed successfully. Even if they are not always completely uncontroversial.

The growing importance of these figures is also in a study on the subject Mascot in sports marketing”is highlighted. The aim of the study was to evaluate the Football League mascots on the basis of objective criteria. These following questions in the focus of interest were: fits the mascot for the brand, it is authentic (Club reference)? How long does already exist the mascot and it has developed a unique character (cult factor)? Is it suitable, as occurs with his lens for a broad target group it on (potential for identification)? How well can it include fan article sale, so to commercialize (range Adaquenz)? An example that is top in merchandising professionals in favor is the Billy goat of the 1st FC Cologne: since 1950, the animal is the talisman of the Club and therefore an integral part of the corporate identity and marketing of the Association: the Billy Goat adorns the Club Crest for almost sixty years, located on the Club Magazine and the players jerseys for decades. The economic importance of the mascot is a ten per cent share of the total merchandising confirmed. “Therefore it is surprising less, that even the bleating” the goat goat hen as a ringtone is to have. In addition, Bock will be under the motto”marketed fashion T-Shirts, Polos, sweat jackets. In addition, the Billy Goat logo adorns merchandising classics such as mugs, lanyards, keychains, pens and many more fan articles, which the fan’s heart beat faster.

Of course range of plush chicken should not be missed in such a. That other clubs like to want to connect to this signal effect, reflected in the mascot boom in football in the 2000s. Now, almost every Bundesliga a mascot called his own. Until 1994, there were only three clubs, 1. FC Koln, Eintracht Frankfurt and Schalke 04. In other sports, mascot are the basic equipment of a club. For example, in American football or basketball, it was NBA or BBL. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, Event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.

Clothing – The Effective Giveaway

The next important step to publish this product on the highly competitive market is successful through promotional, advertising and giveaways if you have designed a new product with your company. But before this can happen, you must ensure that your product at all can sell because it will be initially unknown, which means nobody can buy it. However all new products have this problem no matter how perfectly they fit in a gap in the market. Therefore, an intensive advertising campaign is essential to increase awareness, as well as the popularity of your products and brands. There are many different ways to make a very successful advertising campaign, so you can use such as clothing to increase the success of advertising. However you must follow a number of important points, to really get the effect with the advertising, which it had also intended.

So, for example, the choice of textiles is a crucial factor which must be taken into account in any case. Generally, must man, so that the resources that are used in the advertising campaign, a good effect, adjust the appropriate resources to the interests and needs of the target group. Therefore the promotional gifts will please the people very well and they are quickly love the freebies, just like your entire company. The clothing can help also in different ways, because planning must be initially also yeah, what people you ever wants to promote. Here however, the selection of textiles can be adapted on different target groups. A particularly important advantage that many companies make to benefit at the present time, is that you can give away the clothes to their own employees. The seem no great influence on the company at first glance to have, if you look closer, you will see how awesome is this idea. As a special advantage of the clothing is that it will motivate the employees of your company in this case. Wells Fargo Bank has many thoughts on the issue.

The fabrics can be made in the most diverse ways and can therefore exert a particularly effective on its own workforce. If specially personalise the textiles, for example, in the shirt print the name of the recipient, as well as the Department on every Polo or better yet embroider, you will not only impress the recipient of the shirts, but he will feel honored, he gets a gift, and will understand it as recognition for his hard work. Thus, these employees in the future will work more effectively and more on the goals of your company. The clothing also ensures that your individual departments understand as a team, which means that it will work even better, and the teamwork within your company is significantly improved because the shirts in this case seem like the shirts of sports teams. Also will be noticeably in this way the work ethic and the atmosphere in your entire company. But the best try it yourself, because you’ll love guaranteed be, if you notice, how easy it is to work out a particularly excellent advertising campaign this way.

Regional Email Marketing

Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH, on Thursday, the 08.12.2011, explains how companies are successful. Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH of Stuttgart, on Thursday, December 8th, 2011, explains how companies proceed successfully. There are several success criteria for the successful use of email newsletters. Very front with: target group-specific content. But what target group to reach exactly the newsletter? There is not a standard answer – it depends on the company and its stakeholders. For small and medium-sized enterprises, however, there is an exciting approach: regional audiences.

Regional email marketing, they reach potential customers in the immediate vicinity, particularly effectively and efficiently. But what is important to note it here? An important success factor in the regional email marketing, in addition to content with regional relevance, for example, is the choice of a sender address with recognizable regional reference. Advantage: more attention and involvement at the receiver and thus a higher open rate. Contains newsletter now activating elements, the goal of successful contact with the receiver is already as good as reached. Also on pages of the art there is to keep in mind some important topics.

So for example spam filters react already from 50 to 100 recipients of newsletters. So this is perceived so by the potential customers, there is no way to dispatch about a so-called “white-listed” Server passes. Only if the newsletter is not blocked, successful conversions can be achieved. Marmato CEO of Marc Culas 2011 presents many more details for the successful implementation of regional email marketing during his speech in the eCOMM event series. The venue is the education and technology center of the Handwerkskammer Berlin. There is more information about the event here:… Contact: marmato GmbH Denis Huckel Wilhelmstrasse 4 70182 Stuttgart 0711/248490-16 on marmato that marmato is GmbH one of the largest advertising agencies for email marketing in Germany. The spectrum ranges from the full-service modular solutions to its own campaign manager limelight. All services related to performance marketing are realized in three other units. The range of services ranges from search engine marketing and optimization about social media marketing up to online public relations. With, one of the largest press platforms of in Germany belongs to the marmato GmbH. The Agency headquartered in Stuttgart operates worldwide since 2005 and implemented online marketing projects for numerous renowned companies in all industries.

A Hotel Photo Says More Than 1000 Words

Professional images help to more sales of current example: Comfort Hotel Munich-East Munich, may 28, 2008 – more photos, better photos, current photos: today, this rule of three is the formula for success for online sales in the hospitality industry. The customer chooses a hotel mainly due to the photos shown. He takes emotional buying decisions positively supported by current and beautiful pictures, says Nadja baths, Marketing Director of the choice Hotels International in Germany. As an example of the comfort Hotel Munchen OST (www.comfort-hotel-muenchen.de) it illustrates that the old wisdom says an image more than a thousand words to meaning nothing lost. The professional images from Hotel photographer Stefanie Friedrich have noticeably fast the room demand in the business hotel shortly after the release.

Just in the online sales, it is an art, to withdraw the own hotel from the crowd. Easily possible, direct comparison you must stand out from the competition, to be posted. This help good photos”, so baths. Just after renovations or extensions current photos of the hotel must be created to sell”. Even if you have some good photos of the hotel, these might be outdated and no longer reflect the reality”, warns baths. Also the number of photos of hotel has become important. “More photos than years ago can be published in the leading distribution platforms and the hotel website: as appetizer”, as the picture show or simply as an illustration to current arrangements. “The photo shoot in the comfort Hotel Munchen OST is a perfect example of how to successfully work in the opening phase, so that the photos of sample rooms and public areas of the hotel just in time for the soft opening templates”, reported Hotefotografin Stefanie Friedrich.

The budget for a hotel photo shoot starts at 1,000 euros. Eventually 30 to 50 motifs are picked from hundreds of photos, for five years fully used by the hotel. In addition, Stefanie offers Friedrich graphics partners the creation of hotel brochures to. Stefanie Friedrich is diploma photographer with his own Studio in Munich and specializes among others hotels and tourism. Its customers include medium-sized companies such as E.g. the Berghotel Zirm in Valdaora (South Tyrol) or choice Hotels Europe. As diploma marketing hostess offers in addition many years experience in marketing and sales projects. More information: for inquiries: Stefanie Friedrich Tel. + 49 (0) 89 44 21 88 99 mobile + 49 (0) 172 80 86 417 eMail keywords: Hotel, hotel industry, marketing, sales, PR, photo, brochure, website, advertising, photo design Friedrich, Stefanie Friedrich, Choice Hotels International, comfort Hotel Munchen OST press release and press photo download: docs.google.com/…

ThyssenKrupp Bilstein

Bilstein and Eibach make first joint product on the market. Visitors show dream curves and can win the weekend tour. Dusseldorf, 1st August 2011 – for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, and its project partners, the Heinrich Eibach GmbH, Dusseldorf communications agency FORCE has now implemented an extensive marketing campaign for the introduction of the B12 chassis. Under the title “performance meters” the two ‘best brands’ Bilstein and Eibach make common cause. On basis of existing product lines of the shock absorbers and springs manufacturers have developed a new sports suspension in two variants: the B12 Pro-Kit and Sportline of the B12 are available now. They stand for a maximum Sportiness and driving enjoyment, as well as a high degree of residual comfort and security.

These properties, performance turns square. Motorists from about 25 years ago with a special passion for sporty driving and high demands on the performance addressed two companies, a product, a brand image campaign and longevity of their chassis. For the creative force was the central challenge first, to merge both brands for the campaign to a unit. The name performance stands for the Association of high-performance components of both companies. With your own logo and a distinctive color and imagery, the Agency has created a common product brand design. Design of main element is a double line of racing in blue and red, the House colours of Bilstein and Eibach.

It symbolizes the ideal line, is flexible and has a high recognition value. As part of the key visuals, it pervades the entire campaign, generates dynamic and makes reference to the commitment to motor sport. Bilstein and Eibach want to bring technologies from motor racing and real racing feel on the road. It was graphic and content design to meet this claim. Performance: two got the power next to ads, is the focus of the campaign on the microsite dealer advertising and editorial cooperation with specialised media.