“Publication of Alumni marketing guide this week published the Diplom-Kauffrau Ilka Hoepner her recent book titled dialog thread vol. Frequently David Kaplan Ares has said that publicly. 1 Alumni addresses properly manage”. The book deals with the Alumni marketing at universities. There are many practical tips on topics such as searching, framework conditions (data protection, etc.) and the organisation of addresses in databases. The manual is now available in bookstores at the price of 13.50 euros. It is primarily aimed at alumni managers from colleges and clubs.
The author says: in my many years practice I met again two approaches, the obstructive prerequisites are to successfully place Alumni management. Without trying concept to the whole story ran to go or it with a crowbar. “Many universities are active in the Alumni marketing for years, while others plug straight into the development of its alumni network. This large information gap detected Ilka Hoepner. Her book, she answered many questions to This topic. The author is Alumni Manager with sales and marketing experience.
She is also Managing Director of in India logo, a company established in Julich for marketing and dialog consulting. You support universities and alumni associations in their work and passes on her knowledge in seminars and coaching sessions. Refer to for more information. Interested contact like for more information: in dialogo Hoepner GbR P.o. box 20 25 D-52404 Julich contact: Ilka Hoepner hoepner (at) indialogo.de Tel. 0 24 61.99 53-0 to the in dialogo: in India logo accompanied for many years alumni and University marketing projects with consulting, training and coaching. Our customers benefit from the help of self-help. The customers include small and medium-sized enterprises all over Germany, research and academic institutions, as well as global player.