“Mascot in the successful marketing of sports everyone still remembers Goleo VI, the official mascot of the FIFA World Cup 2006 in Germany: a lion, a talking football called pill” holds in his hand. The 250,000 euro mascot from the House of Jim Henson, evoked not only cheering storms, but initially was a wating for critics. So quipped Thomas Gottschalk in betting that?, that Goleos mother was a Lama. The Suddeutsche Zeitung described the tail as a Palm tree by the hurricane hit Florida”and the mirror distributed equal penalties for stupidity.” Strange also appeared that Goleo was wearing no pants. Despite these criticisms, Goleo is have not harmed the merchandising success of the World Cup, because with sympathy carriers such as Goleo, a brand, a product, a city, a region, an event or an institution are marketed successfully. Even if they are not always completely uncontroversial.
The growing importance of these figures is also in a study on the subject Mascot in sports marketing”is highlighted. The aim of the study was to evaluate the Football League mascots on the basis of objective criteria. These following questions in the focus of interest were: fits the mascot for the brand, it is authentic (Club reference)? How long does already exist the mascot and it has developed a unique character (cult factor)? Is it suitable, as occurs with his lens for a broad target group it on (potential for identification)? How well can it include fan article sale, so to commercialize (range Adaquenz)? An example that is top in merchandising professionals in favor is the Billy goat of the 1st FC Cologne: since 1950, the animal is the talisman of the Club and therefore an integral part of the corporate identity and marketing of the Association: the Billy Goat adorns the Club Crest for almost sixty years, located on the Club Magazine and the players jerseys for decades. The economic importance of the mascot is a ten per cent share of the total merchandising confirmed. “Therefore it is surprising less, that even the bleating” the goat goat hen as a ringtone is to have. In addition, Bock will be under the motto”marketed fashion T-Shirts, Polos, sweat jackets. In addition, the Billy Goat logo adorns merchandising classics such as mugs, lanyards, keychains, pens and many more fan articles, which the fan’s heart beat faster.
Of course range of plush chicken should not be missed in such a. That other clubs like to want to connect to this signal effect, reflected in the mascot boom in football in the 2000s. Now, almost every Bundesliga a mascot called his own. Until 1994, there were only three clubs, 1. FC Koln, Eintracht Frankfurt and Schalke 04. In other sports, mascot are the basic equipment of a club. For example, in American football or basketball, it was NBA or BBL. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, Event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.