This boarding led to the development of systems of payment of incentives in which the people were paid strict for the quality and amount of the results of its work. (DAFT, 1999) 3 THEORIES OF the MOTIVATION Leaving of principle of that each human being has its proper perspectives and its proper ambitions, was created what if it can call static content. It is fact that only one thing is not enough to motivate the people and different areas of performance, and is for that if it uses this model of called analysis static, therefore evaluates only one (or few) point (s) of determined situation, clearly that this is not the model that clarifies all the doubts on motivation, but this model can offer a basic understanding on what it motivates the individuals. (BERGAMINI, 2004) 3,1 the HIERARCHY OF the NECESSITIES OF MASLOW Bergamini (2004) cites Abraham H. Maslow that defended that all on necessities the motivation human being could be organized in a hierarchy of five basic levels.

This hierarchy is today, one of the models more known and respected in the subject Motivation Human being. Maslow developed this model through deductive reasoning. The reasoning of Maslow is very simple and of easy understanding. It believed basically that, a necessary person to have conditions and if to keep alive, what they would be physiological necessities. Having these conditions, the person will start to have necessities of security and shelter. With these satisfied necessities, the person will start to have necessities of affiliation or of personal Inter relationship, recognition and prestige, thus satisfying its ego increasing its auto-esteem, that they occupy the room period of training of the model of Maslow. The last period of training of this model focuses the atingimento of the fullness of the potential of the individual as human being, however, the proper Maslow suggested that only 10% of our society conquer this last period of training.