ThyssenKrupp Bilstein

Bilstein and Eibach make first joint product on the market. Visitors show dream curves and can win the weekend tour. Dusseldorf, 1st August 2011 – for its automotive customers, ThyssenKrupp Bilstein tuning GmbH, and its project partners, the Heinrich Eibach GmbH, Dusseldorf communications agency FORCE has now implemented an extensive marketing campaign for the introduction of the B12 chassis. Under the title “performance meters” the two ‘best brands’ Bilstein and Eibach make common cause. On basis of existing product lines of the shock absorbers and springs manufacturers have developed a new sports suspension in two variants: the B12 Pro-Kit and Sportline of the B12 are available now. They stand for a maximum Sportiness and driving enjoyment, as well as a high degree of residual comfort and security.

These properties, performance turns square. Motorists from about 25 years ago with a special passion for sporty driving and high demands on the performance addressed two companies, a product, a brand image campaign and longevity of their chassis. For the creative force was the central challenge first, to merge both brands for the campaign to a unit. The name performance stands for the Association of high-performance components of both companies. With your own logo and a distinctive color and imagery, the Agency has created a common product brand design. Design of main element is a double line of racing in blue and red, the House colours of Bilstein and Eibach.

It symbolizes the ideal line, is flexible and has a high recognition value. As part of the key visuals, it pervades the entire campaign, generates dynamic and makes reference to the commitment to motor sport. Bilstein and Eibach want to bring technologies from motor racing and real racing feel on the road. It was graphic and content design to meet this claim. Performance: two got the power next to ads, is the focus of the campaign on the microsite dealer advertising and editorial cooperation with specialised media.