Typosition Academy

Design meets technology in the Printhouse NRW there was a premiere, and was very successful. More than 130 participants in the Printhouse of Academy pressure + media NRW e.V. Dusseldorf, to take the 11 days of the typography new impulses and ideas for their work. Lectures and workshops enthusiastic budding media designers and seasoned designers as well as entrepreneurs of the graphic arts industry. After ten years at other venues, the Congress is future to the typography together with partner Typosition Academy pressure + media NRW e.V. is held. The creative and extremely varied event was opened by the Board of Directors and management of the VDM NRW. Boris Kochan, managing partner of KOCHAN & PARTNER and President of the typographic society Munich and Akira Kobayashi, type Director of Linotype GmbH, explained afterwards in very pragmatic and exciting way in which ancient writing on today’s aesthetic and technical standards are adapted and outstanding concept,.

Creativity and technology together to play for book and media projects to be readable and understandable. The playful employment with fonts, signs and symbols\”, thus Kochan, is the best base for outstanding and surprising design.\” Both understood it, to demonstrate the importance of typography examples and to pass on their passion for the topic. The high level of expertise and a wonderful sense of humour made the kick-off event for a special evening. Education is important Bernd Rehling and Oliver Curdt, Board member and Managing Director of the Association print + media NRW e.V., revealed in her greeting the importance of typography for printers. \”Rehling represented, that the art\” for centuries was an integral part of the work of a print operation. It happens\”so Rehling, is unfortunately still only very rarely that a contract because of the best typography awarded to a commercial printer, only the price is crucial.\” The Board of Directors of the VDM NRW called the typography it again in the printer to einzuholen and to prepare young people in the topic.