The main requirements for the links on this page to information content, ie the most complete reflection of the content on the page, ease of human-readable semantic content. Not mandatory but desirable element is the use of tooltips (title) with more information about the content of the page. Under the reference made up of keywords, we mean not only the external at other sites, but also the internal context, as well as The navigation controls on the site. The most effective method of website promotion in search engines in our opinion is a dynamic change in the site content is its content depending on the methods used progress and results. Get more background information with materials from Russell Reynolds Associates. Adaptive management of site content – the key to success in search engines. At the same time under the site content is meant not only the content in Russian, and its web component, ie meta tags, etc., as well as English-language component for bilingual Web sites. The essence of the method – after re-indexing each page of the resource, depending on the results, perhaps not only the deployment of new or modified links to other sites, forums and site directories, as well as articles and at the same time the simultaneous correction of the contents in the most general sense, ie and change the keywords, their location, change metatags reformulation of some of the proposals. Site Multiboot.RU moved in search engines by using these principles, has a fairly wide geography of the English-speaking visitors, to the most numerous of such as China and India. According to bridgewater associates, who has experience with these questions. Full article Adaptive content management site as a method of promoting websites in search engines