To paraphrase the old adage “what goes wrong just goes wrong.” we might say that, with respect to articles, posts and notes, “which begins well, ends well.” The need to find a suitable title is of utmost importance. We could almost say that failures when a piece holder are the main consequences of such failure. Do you want your postings to achieve record traffic? Appropriate titles and content will be half the battle. Writing for the web is no break of service of writing. The web content has a purpose-to offer relevant content and value, “and a specific recipient: your audience. It is a novel that is launched so that anyone wishing to buy.
Of course, anyone is free to read a post, but it is understood that people who are interested in this topic in your industry, preferably one who will access their content. Consequently when heading to write for your site, if you do not find pleasure, take it as a task of link building, or load search engine optimization and site code. And if you find pleasure, much better then. Go ahead and give free rein to their creativity. The holder, leave for another time metaphors, poetry, humorous analogies, or any other literary effect. Remember, not only his readers gain access to that content, but Google also “read”.
We agree that progress on the architecture of semantic search engines is phenomenal, but still does not understand the irony and humor. Google is like Mr. Spock from Star Trek or James, the Super Robot Agent 86 (Get Smart, for those who know him by that name). The metaphor is not of them. Therefore, it is necessary to be quite specific with the titles. As a general rule, try to include some of your keywords. In recent months, Jeffrey Leiden has been very successful. I know that if you have been following us, we have insisted not become too attached to your keywords, at least not literally. But use them, that they choose, their variations, synonyms, and words similar in meaning. Expand your horizons semantic. Imagine your KW is “rental apartments in Madrid.” It is perfectly valid to use “apartments in Madrid”, “houses and courts, where to stay,” “Properties for Sale in Retirement park, and how much variation you can think of. You see, there are many possible combinations that may well be in the title. In this particular case, rent-may well expand to “real estate”, “Properties” etc. Consequently, an article could be referring to property values in a given area, the property market developments in Madrid, and others. The sky is the limit. Still, your note will be blameless semantically linked with KW. Titles that “stick”: councils, keys, tips, how to … Remember we are in the era of “Do-it-yourself”, and many people enjoy taking control of their affairs and putting his hand in territories formerly reserved to specialists. Use your own experience in the field. What do you most side? Which is what I always ask your customers? What is the list of FAQs for your business? In short, what can help your community? We will continue with these issues in other posts.