business

It is recommended to use such motives: rational, emotional and moral. By rational belong: the profit motive (economic motive), which is based on people trying to save money by buying sparingly and for low prices goods; health motive, which is used in advertising food, sports products, hygiene products, and the like; motive reliability and security, which is used in the banking and insurance business, when you need to create a sense of the smallest risk. The same applies to advertising of goods for residential use (tools, sewing machines and the like); motive of convenience and additional benefits, which promises to purchase this product. Additional information at Jeremy Tucker supports this article. Rational motives are aimed at the rational buyer who or completely cast advertising, or instantly react to it, provided that it informs and leads his objective arguments for this or that product. Emotional motives "play" on the emotions of buyers. Such advertising treatment is useful for those who only expects to helped them make the right choice (if they have not bought the goods), or to make sure that they were not wrong in choosing (if they have already purchased goods). For emotional reasons professional psychologists include: the theme of love, which is most often used in advertising gifts; motif of freedom, that is man's desire for independence, protect their autonomy in different spheres of life, the motive of pride and patriotism, which is used to increase sales of domestic goods; motives of joy and playful motifs that correspond to human attempts to obtain information in the cheerful, bright colors, motif discovery, which corresponds with the human qualities such as curiosity and their aspirations, the motive of self-worth and self-actualization, which is based on the natural human desire to find acceptance in their communities, achieve a certain status in society, the motive of fear, which is used in all sorts of counter-advertising personal hygiene and the like. Emotional advertising works on a symbolic level.

She does not need evidence. Specialists from advertising believe that advertising is an emotional effect in a series of stress and excitations, and the purchasing of goods precedes the perception, that is, a person, as in other cases, in his own researches and models the subject, and only then the subject becomes its own need or desire. Make a purchase for such people – it means to identify it with its own face, to tell about myself others. Moral motives appeal to the senses of fairness and decency. Scientists, psychologists refer to this explanation: the theme of justice, which is used in advertisements of charitable foundations, community organizations, political campaigns; motive for environmental protection; motif of decency, which is based on conscience, kindness, moral virtues and the like; social motive associated with a particular mezhdunatsionalnym conflicts, disasters, rising crime, stress, society, and the like. Advertising agencies are usually used in advertising campaigns by several motives. Developed using the above of different structures that participate in the campaign, ads will attract new customers, make them supporters of goods of services that are advertised. It is the purpose of any advertising campaign. However, the ad campaign does not exist in isolation from other business activities. It is closely related to marketing, that is the definition of demand, pricing, on products that advertised their development (the so-called technical policy) and other elements of market economy.

Recently in our country there is a severe shortage of qualified personnel. Note, that qualified – lack of staff at all. Therefore, many companies are very serious about recruiting personnel, using the most modern methods (to make sure that employ the most suitable candidate), for example assessment center. In world practice, this tool has been used for nearly 50 years, but in Russia application assessment centers began several years ago. assessment Centre (assessment center) is nothing more than a collection of various exercises on the results of which can accurately estimate suitability of candidates for specific job. Typically, an invitation to a candidate for the assessment center comes after an interview with a representative of the employer.

At the interview you as a candidate can only to declare their business skills: leadership, teamwork skills, ability to defend their point of view and interests of the company – the interview is only words and nothing more. assessment center allows employer to verify in practice the quality of your business. The structure of classical assessment Center includes the following components: – A set of different tests, ranging from personal and ending tests. – Self-presentation party for experts and other candidates. – Individual analysis of various situations (case-study). This is usually written exercises aimed at identifying how to identify and analyze information. – Business Games focused on team work in groups of 3 – 5 people. – Self-assessment at the end assessment center. – An interview with an expert on professional matters. Each company creates its own set of components and the sequence assessment centers depending on their needs, as well as time and financial resources. All stages of the assessment center is supervised by specially invited observers – this can be both psychological and Your future direct superior. Observers closely following interpersonal skills: – Ability to find common language with different group members. – The ability to persuade. – The ability to defend their point of view. – Ability to become and remain the leader of the group. – Ability to listen to someone else’s opinion. – The ability to express their ideas. – The ability to express the general opinion of the group.

Continued. Concept and classification of costs in accordance with Article of the Tax Code, the costs referred to substantiated and documented costs (losses), exercise (sustained) taxpayer. Expenditures are divided into costs that are associated with the implementation and production, and non-operating expenses. The costs associated with production and sales, include: the costs of voluntary and compulsory insurance, costs for maintenance and operation, maintenance and repair of fixed assets and other assets, and to maintain them in working (actual) state spending on research and development activities, costs associated with shipping and storage of goods, works, manufacture or production, services, sales and purchases of goods (works, services, property rights), the cost of natural resources, other costs associated with the implementation and production.

Costs related to production or sales, can be divided: the cost of paying wages, on the amount of accrued depreciation; on material costs, costs to others. When some of the costs with equal justification can be attributed to several groups of expenditure, the taxpayer may itself determine exactly which group it will carry these costs. Also, the order of allocation of such costs to a particular group of costs is reflected by the payer in its accounting policies. Non-operating expenses. Article two hundred and sixty five ndt Russia in sales expenses include reasonable costs of firms that are not directly related to the sale of goods, services, works and / or production process (Article 265 of the Tax Code Russian). For example, non-operating expenses include: court costs and arbitration fees (paragraphs Ten Section One of Article two hundred sixty-five Tax Code of Russia).

The experts suggest that marketers pay attention to the fact that representatives of the Internet audience today than young people, and such are also two generations, as Baby Boomers (those born between 1946 and 1964) and Silver Surfers (over 62). U.S. residents older generations are the most significant proportion of the population and they are now in the Network – emphasize the report’s authors. According to Paul Verna (Paul Verna), senior analyst at eMarketer, the use of the Internet generation baby boomers and those older than 62 years, will continue to grow in coming years. These people also have significant own income and, therefore, provide an excellent audience for online marketers. By forecasts eMarketer, in the next five years, the number of representatives of the baby boomer generation web (that is, those who goes on the Internet at least once a month) to grow by more than 5 million people, with 58.2 million in 2006 to 63 7 million in 2011.

‘Representatives of the generation of diverse, they are difficult to classify, and marketers that are often neglected, focusing on promotion of goods, services, and media among young people ‘- emphasizes Verne. However, he notes, the generation baby boomers have a significant economic strength and constantly refers to the network for solving a wide range of issues. This e-commerce and financial services, travel and entertainment, and health issues, news and user-generated content. The so-called Silver surfers, people over 62 years, also constitute a significant proportion of Internet users in the U.S Their number, according to the report predicts, will grow from 17.7 million people in 2006 to 25.3 million in 2011. This category Internet users, certainly not as plentiful and does not have an influence on the web, as representatives of the younger generations, but they intend to use the network to a wide range of his interests, hobbies, as well as for professional work, stress at eMarketer. Silver surfers are usually known as the ‘silent generation’ – ‘silent generation’ expert notices.

Online marketers bypass such consumer side, because many of these users have retired before computers and broadband access have become a common thing, and their online habits are not as entrenched as that of youth. Nevertheless, I am sure Vern, the economic power of the generation and their growing presence on the web should be ‘awakening call’ for marketers who, you may want to turn their sights on something else. “What marketers should not forget – so it is that the representatives of these two demographic groups have substantial income and spend a lot of ‘, – the expert emphasizes. According to the Conference Board, representatives of the baby boomer generation have an average income of about 10000 a year, which could freely dispose. That’s more than have the representatives of any other generation in the U.S ‘So the focus on young people and lose sight of the representatives of the generation of baby boomers and consumers over 60 years, as do Some marketers, means to lose an excellent opportunity to attract the attention of big, emotional, and various fast-growing part of the American online audience ‘- sure Verne.

Now an acute problem with food, not enough that every day they rise in price, so more and to taste good or anything, not to mention their usefulness, if any, is … When you eat fresh vegetables, not to mention the import, available year round, do you think that something so they do not, something is missing. Older people remember the "real" taste of fruits and vegetables, so it was the taste, not like now … Believe me, thinks the vast majority. Well, now it's importantly, how to make all of this? Stand "cancer to the top" in the garden, and then sell the products on the market grown? No it is not a business! You say. In general, business can be developed in several directions, we consider two of them. The first method. Organize the supply of fruits and vegetables directly from the village, the village is naturally to be located not far from the City that there was an opportunity to bring fresh products every day.

To open a business to retail space. Since we are creating an entirely new business, modern, and then we will not sell at the market and in the modern supermarket, equipped with the latest technology. Well of course you can by all modest … depends on the initial capital. Recruit staff, order ads and forward to big money. Ie the first type of business is a specialized fruit and vegetable shop, the main difference from the other is fresh and natural products every day.

But the producers managed to slow the pace of decline in production observed since September 2008 and March 2009, observed a positive trend in domestic pharmaceutical production. Thus, the first steps to stabilize the market have already been made. ” Indeed, this year is planned to start in January, stopped production on “Krasfarma” The assortment is are inexpensive antibiotics, infusion solutions and blood products. The reason for the restoration of one of the pipelines – a government order for cost-effective and relevant for today’s buyer’s products, increased interest in which is explained by consumer preferences. Sales growth less expensive domestic products and the active position of Russian producers will increase the share of local products production.

Their retail sales tended to decline over the past few years, and up to the 1 st half of 2009 showed an increase. For example, Russian company “Pharmacor” Sotex and Veropharm noted rapid increase in production volumes in relation to the 1 st half of 2008. However, according to the head of the State Duma Committee on Health Olga Borzova, changes in drug prices are less related to economic crisis and currency fluctuations, but mostly – are the result of a lack of effective control of pricing and procurement of medicines in the Russian regions. And to solve this problem, Health Ministry has already prepared and delivered to the Government of the Russian Federation law “On circulation of drugs”, which provides for state regulation of prices of essential drugs. It should be noted that industry associations have tried to convince officials that the document needs a complete revision.

In this article we'll talk about what a novice might encounter an entrepreneur starting a business and what issues they need to solve? The choice of form of ownership. The choice of form of ownership – this is the first of what have to face the novice businessman. Of course, open IE easier, if assumed to be minimal risk and low turnover. An individual entrepreneur may set up as 100 people, although it rarely happens. Individual entrepreneur is easier to start its activities as it involves the surrender of more simplified reporting. However, choosing this form of ownership should be aware that in the event of any financial problems will have to answer all of his property. If you believe that the cause that you're going to start a very risky business, it is better to register a company. This form of liability is convenient in that all participants or even call them the founders of the sum correspond to the contribution.

The disadvantage is the following – the output member of the partnership may lead to financial crisis – after leaving his picks share in the property company. Founding documents Once you have decided on the form of property – you need to apply to all the constituent documents of the Federal Tax Service. Of course, as previously they must make. You can also go two ways. If you have ownership company, it is possible to implement self-registration company by completing all the required documents, or else contact the appropriate company in which it can do for you. Check-in Funds The next step you need to do is to apply to the Federal Tax Service, where you within 5 working days register and make the public register. Also do not forget to get the code statistics and open a checking account in the bank. Started the company After all the necessary steps you have done, it's time to get started.