But you can eat because cars”, asks Paul. The idea that the service sector will shaped by hairdressers and pizza bakers, is a distorted picture of reality. Demand step increasingly to the fore after inputs compared to the demand for finished products. Grown particularly rapidly are those areas, provide the services for other companies. The sectoral structural change so not primarily unfolds through a displacement of industrial goods by services, but by a displacement of old products by service-intensive manufactured products”, explains Paul. The rich into far in the industry. The manufacture of the iPhone brings not the value creation for Apple. Design, user-friendly interface, sales, marketing, software applications, and the highly successful Internet platform iTunes are crucial to the success of Steve Jobs.
The agricultural machinery manufacturer John Deere was focused for years on the sale of the machine until the 1990s. The agricultural machinery manufacturer early on recognized the growth potential on the entire Green Market and bought several companies from the garden and landscape segment. JDL was from John Deere. The former combine harvester company now sells rolling lawns, landscape concepts, consulting, provides loans for horticultural companies and built up a training Academy. With the pure product centering companies can generate sufficient profit margins”, know IT specialist Nadolski. The system architect Bruno Walker, author of the book SystemInnovation the world new design”, goes a step further: the world will in the future not products consist of, but from applications that align directly to the specific requirements of the process, of the market, of the people. This approach leads from the product away to the application as a hub for future success, or put another way: it is always not so much go to have technical equipment, and increasingly so, services use on demand, individually tailored, comfortable and easy to handle.” Mobile phones about are basically worthless, because they are given away throughout.