Database driven product information management solution facilitates marketing of 11,000 articles in 28 languages Waiblingen. The MENNEKES Elektrotechnik GmbH & co. KG has changed its product information management (PIM) on the database-based PIM-system ASIM. The company is one of the world’s leading manufacturers of industrial plugs and Sockets, and sells a diverse range in 90 countries. ASIM MENNEKES now optimizes the processes surrounding the creation of technical catalogues and product information in 28 languages. MENNEKES relies on a cross-media solution for print and online projects. In addition to ease of use and the user-friendly interface of ASIM convinced above all the possibility to expand the system to an enterprise-wide information management solution and to seamlessly integrate translation technology. In addition, ASIM supports the commonly used in the electrical industry standard for the data exchange of ETIM.
Heart of the ASIM solution is a central, standardized database, the Stores information on 11,000 articles of the MENNEKES range media-neutral and managed. The high granularity and the decoupling of data modeling, management and utilization allow to use all the information without limitation or previous setting. This brings higher efficiency in the communication processes for Maha. A competitive advantage applies to the globally operating medium-sized it yet, sauerland Headquarters from sales activities in 90 countries to control and to prepare the information on the products in 28 languages. ASIM is the appropriate tool to potential when creating sales documents such as technical catalogues, to lift price lists and assembly instructions. With the launch of the project in the second half of 2009 data storage was set up at first scratch. The practice test, ASIM has already passed: In September 2009 a 20-seitiger short form catalog was generated from the new system out smoothly. In March 2010, the product pages of standard articles from the MENNEKES range in the new, were generated strong over 400 pages, master catalogue from the database.