Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH, on Thursday, the 08.12.2011, explains how companies are successful. Involvement in regional email marketing is worthwhile especially for SMEs. Marc Culas, Managing Director of marmato GmbH of Stuttgart, on Thursday, December 8th, 2011, explains how companies proceed successfully. There are several success criteria for the successful use of email newsletters. Very front with: target group-specific content. But what target group to reach exactly the newsletter? There is not a standard answer – it depends on the company and its stakeholders. For small and medium-sized enterprises, however, there is an exciting approach: regional audiences.
Regional email marketing, they reach potential customers in the immediate vicinity, particularly effectively and efficiently. But what is important to note it here? An important success factor in the regional email marketing, in addition to content with regional relevance, for example, is the choice of a sender address with recognizable regional reference. Advantage: more attention and involvement at the receiver and thus a higher open rate. Contains newsletter now activating elements, the goal of successful contact with the receiver is already as good as reached. Also on pages of the art there is to keep in mind some important topics.
So for example spam filters react already from 50 to 100 recipients of newsletters. So this is perceived so by the potential customers, there is no way to dispatch about a so-called “white-listed” Server passes. Only if the newsletter is not blocked, successful conversions can be achieved. Marmato CEO of Marc Culas 2011 presents many more details for the successful implementation of regional email marketing during his speech in the eCOMM event series. The venue is the education and technology center of the Handwerkskammer Berlin. There is more information about the event here:… Contact: marmato GmbH Denis Huckel Wilhelmstrasse 4 70182 Stuttgart 0711/248490-16 on marmato that marmato is GmbH one of the largest advertising agencies for email marketing in Germany. The spectrum ranges from the full-service modular solutions to its own campaign manager limelight. All services related to performance marketing are realized in three other units. The range of services ranges from search engine marketing and optimization about social media marketing up to online public relations. With, one of the largest press platforms of in Germany belongs to the marmato GmbH. The Agency headquartered in Stuttgart operates worldwide since 2005 and implemented online marketing projects for numerous renowned companies in all industries.