BITKOM: Smartphones in 2011 crack the 10 million mark / new impulses in the war between E-Commerce and Berlin expects steady trading, December 07, 2010 – the ICT sector is one of the most innovative sectors of the economy and strongest growth markets in Germany. About 81 percent of the providers of software and IT services have brought in the year 2010 new products or services on the market. This emerges from a recent study conducted by the Center for European Economic Research (ZEW) on behalf of the Association BITKOM. Overall, 40 percent of all new products and services on the use of ICT were due in Germany. The innovations ranged last from smartphones, Tablet PCs up to cloud computing for professional IT users”, so BITKOM President August-Wilhelm Scheer in advance of the 5th national IT Summit on December 7th in Dresden.
Also renowned companies like Bizerba, since 1866, known for the construction of scales, achieve a large part of the sales nowadays with software products. To this conversion to be able to understand the traditional image of a scale must be revised first. Similar to the smart phone phenomenon and the telephony is weighing only long as edge function to consider. With flexibly combinable software modules modern PC scales help nowadays the customer advising, promotional activities and the management of fresh food stocks”, explains Matthias Harsch, a spokesman of Bizerba’s business management. And the scales to communicate with the smart-phones of customers, for example, about a scannbaren QR-code, which forwards them to a website with further information about the desired article and appropriate additional products.
The consumer expert Oliver Dziemba explains that smartphones and apps have the potential to end the war between classic stationary commercial and E-Commerce, in conversation with the sales economy: long time E-Commerce and stationary trade as an opponent in the fight to attract faced customers, which due to the cost benefits only the Online trading can win. Smartphones and apps offer, bring together the best of both worlds and to attract the customers, then to deliver the necessary arguments him, moving him to purchase back to point of sale but now”. These included, for example, also online terminals, which allow a comparison of on-site, and digital discount brands, which offer exclusive offers and additional services in addition to a good advice. The Trade Association of Germany (HDE) is engaged in the growth sector of E-Commerce and predicts that a market share of 26.1 billion euros for 2011. 2.4 billion euros more than in 2010, five years ago, there were only 14.5 billion. The number of smartphones sold in Germany will exceed 10 million devices according to BITKOM figures next year for the first time. Accordingly, 2011 every third new phone would be a Smartphone. Plain text ONLINE on the Hamdan 27 53127 Bonn E-Mail: