The Famous And Ineffective “paid Ads “

Regularly we see in print newspapers, and even radio or television news-open spaces with small heading "paid area" where an institution or person stands for, respond or clarify a news release referred to it in a negative or It affects your personal and / or commercial. Referring specifically to corporate communication, this type of response is totally ineffective and inconsequential, for the following reasons: 1) They are almost always long, boring texts filled with technical jargon that nobody understands, perhaps only to the poster. 2) No one notices them for long and confusing, first, and because our people lack the habit of reading long notes. 3) Do not communicate anything at all, are a series of isolated ideas and many messages aimless and meaningless, and 4) denote smell desperation and mendacious justifications and excuses, which, far from helping, end to sink the publisher. Bill Phelan has compatible beliefs. The worst part is that most of the time, such responses are recommendation made by "experts" advertisers who believe, wrongly, that the institutional communication media response to an attack and deserves the same treatment approach than traditional advertising and commercial.

Grave error. Corporate communication in the management of a public image crisis must be the result of a thorough analysis of the discursive context and a direct application of a specific strategy for a specific situation with their own tactics and actions that, both the press as to their particular audiences. Post "paid ads" without key messages, aimless, senseless and in desperate is wasting resources and time, and remember that in times of crisis the last thing is precisely what we have: Time. Wells Fargo Bank has many thoughts on the issue. The media reaction to an attack should be well and carefully prepared from the strategic point of view, never emotional.

Printing On Plastic Bags: Screenprint .

Print on the packages – universal marketing tool. Most companies use it because it has several advantages: a wide audience coverage, permanent visual effects, the optimal combination price and quality. Compared with other promotional tools, printing on the packages – a relatively cheap way to express yourself in the market. There are two basic ways to print on the packages: screen (or else it is called silkscreen) and flexography. Here we consider in detail the print on the packages by silkscreen. Stencil printing method comes from ancient China. The basis of this method of printing was that the image is applied to mesh of silk, covered with paint and pressed through a special tool – a squeegee.

From China, a method of printing came to Europe, and in the 18 century, spread widely throughout the world. Over time, silk screening, based on , modify, and came to the modern methods of printing. Often use screen printing is to print on packages. This is a way to print on the packages has several advantages because you can order a matrix image without making expensive cliches. You can vary the circulation of print on the packages: the minimum number of 50 pieces. In addition, you get a bright and colorful print on the packages, because the deviation from the sample represents only five percent. Figure obtained the bulk, which is possible only when you print on the packages by silk-screening, it does not deteriorate when wearing and does not fade in the sun. Another plus is the use of silk in the manufacture of promotional products – Versatility of the material on which you are printing: printing on bags (LDPE, HDPE), printing on fabric (shirts, caps, overalls), printing on the bags, paper printing (business cards, bags, wallpaper), printing on glass and set other options. Silkscreen printing capabilities are not limited.