In the current business world only those companies that are committed to innovate are which can remain competitive in the current market. Authors such as Ken Blanchard, Cris Argynies, Fred Kofman, Rafael Echeverria, John Whitmore, Jose. L. Menendez and Christian Worth have contributed the first books of Coaching or Business Coaching, providing a valuable Foundation for the development of the business coaching. Jerry W. Gilley and Nathaniel Boughtan say: you need to generate new paradigms that will help create a winning organization that includes: development of a new philosophy of human development.
Creation of transfer of learning strategies. Use of professionals in human development as responsible of the performance management systems and internal consultants. Stimulation of the relations of employees creating an attitude of owners use of managers as coaches of performance. Creation of self-esteem of employees and groups. Identification of reward strategies that motivate employees to improve their commitment and achieve results specifically, the importance of the scope of the business coaching cannot be ignored as it can be deduced from what has already said, and as Victor Dezerega, reaffirmed it when places emphasis, that the growing use of the expression business coaching or managerial, Executive or business coaching, reflects the force that this learning goal strategic competition is also gaining in our midst. In fact many executives advanced – beginners in the jargon of this discipline – are increasingly interested in knowing its meaning, usefulness and importance. No less intense is the concern of them about how you learn or dominates this goal competition management. The word coach is widely used in the sports field. In our environment it is associated to coach, but the expression goes far beyond that.