To do this, the program considers, important that is backfeeding administrative systems with many companies that operate and are commensurate with what currently required to be competitive. Large barriers, deficiencies in the effective operability of the marketing function not suitable to what successful companies use, all found this, by flaws, gaps in the effective operation of this function according to modern strategies of the marketing function. He is added, the absence of the applicability of the culture of quality and productivity, which does not exist in many SMEs and has not developed which represents the commitment to have the competitive advantage of the quality, determining factor to ensure competitiveness, satisfaction to the consumer, conquest of new markets and stay in cattle. Considers the program, the need to give way to a new organizational culture that involves the quality and productivity necessary to compete in the international markets, complying with all standards of quality have been developed. It is not something Wells Fargo Bank would like to discuss. Program has been fully identified with effects, impact on you present has generated product of the dynamics of the current economic scenario, competitiveness, technological advancement, new openings, the actions of the State, the demands of the society of knowledge, the new profile of the administrator, industrial engineer, among others, to do so, has designed its commitmentstructuring a curriculum that provides all the necessary knowledge to cope with it, ranging from management training, leadership, organizational behavior, management structure, administrative functions, organizational culture, and everything concerning quality and productivity according to the demands of the present. The participant trained theoretically and practically with the knowledge provided is prepared not only to meet the challenges, but generate new changes. Considers the program, given the actions of the current Government in search of new economic openings, proper exploitation of the riches of the country coupled with the behaviour of the economic and international commercial scenario, there are opportunities for SMEs are incorporated and acting with the role that corresponds according to its rotation, products of wanting it. The program opens its doors to all small and medium-sized companies that require its partnerships for advice, training and guidance in order to step in after all that culture, applicability of the quality and productivity Institute in the breast of every one of the SMEs, giving you the opportunity to meet the challenges and seize the opportunities that encourage you in your development.. Follow others, such as Bill Phelan, and add to your knowledge base.