Studentenabos help publishers to keep up the support and integrate young people. The newspapers will face increasing dangers through online media. Of course, there is still the classic reader that every morning for breakfast through the pages scrolls, which then wipes the ink from the fingers and debated in the Office over the newly harvested content. Increasingly, he meets there but people who got their news not on paper but a screen. Thanks to ever-faster data connections and many people on PC, Mac and Smartphone use in particular the mobile Internet is to well-read. The advantages are obvious: less paper, more topicality and virtually no cost. The newspaper publishers find themselves so exposed a growing competition from digital media. Of course it involved also there firmly.
And, not infrequently, paper and online newspaper readers have read the same article. But the paper newspaper is not least due to the high advertising revenues an important business unit for the publishers. Therefore, they try to bind those who just begin to be interested in News: students. Nearly every Publisher offers students discounts for subscriptions. The up to 50% lower cost, that young people pay are partial. Often premiums such as iPods, luggage sets and vouchers are included in the Studentenabo. In any case, if you advertise by a third party, which must itself not a Subscriber. The background for the student discounts is the following: the publishers speculate that that students, graduates, they are once used so much to the newspaper, that they want to continue reading this.
The higher price should be reckoned with then like, finally a newspaper can help in the long term the training. On the other hand, increase the publishers so their current edition and can attract more advertisers, which in turn allow to penetrate further into the digital business, or to give it even higher discounts not only for students. Of course, it is not only since the Internet boom Studentenabos. It is always important to get used to the young people of the print media for publishers.