Overall, it is expected that the B2C E-commerce is clearly breaking growth in the product range in the years following 2011. Online sales between 2007 and 2011 with well over a third of a year, grew it to increase in the period between 2011 and 2016 to less than 10 per cent in the year. While the proportion of Internet users of the population in 2011 rose over three quarters, less than half of all people living in Austria shopped online. “Frequently online shoppers in Austria bought in the second quarter of 2012 clothing and sporting goods” and travel accommodations and other travel arrangements “on the Internet. The highest B2C E-commerce sales in Amazon.at, as well as the lists of genera Universal.at and Ottoversand.at list. Also, the British clothing retailer marks & Spencer launched its online shop in Austria in October 2012. E-Commerce and mobile shopping with sales increase in the growth of B2C online sales in the Switzerland Switzerland was in the year 2011 at a low double-digit percentage range. The total number of Internet users in the Switzerland rises as slowly but steadily as their percentage of the population.
The growth rate is not very high. Ensures sales growth in Switzerland the growing popularity of mobile shopping, where more and more increasing the popularity of mobile Internet sites. The international competition on the Swiss online market has increased in the year 2012. The low language barrier attracting mainly German provider. “” The best-selling online products come from the categories of travel and hotels “, books and magazines” clothes”and digital media”. The marketplace Ricardo.ch and the electronics retailer Digitec.ch could 2011 in the Switzerland high revenue realized.
Also in terms of the popularity of Ricardo in the customer’s favor was right up front, here however followed by Amazon. The report Central Europe B2C E-Commerce report 2012 “by yStats.com shows the differences and similarities of B2C E-commerce in Germany, Austria and of Switzerland. So achieve generalists such as Amazon and Otto especially in Germany and Austria high online sales. In the Switzerland and Germany is also mobile shopping gaining in popularity. For more information about the report, see: ystats.com/en/reports/preview.php?reportId=1004 press contact: yStats.com GmbH & co. KG Behringstrasse 28a, D-22765 Hamburg phone: + 49 (0) 40-39 90 68 50 fax: + 49 (0) 40-39 90 68 51 E-Mail: Internet: Twitter: ystats LinkedIn: company/ystats Facebook: ystats about yStats.com since 2005 researched yStats.com current, objective and requirement-oriented market and competitive intelligence for executives from different industries. The Hamburg-based company with an international orientation focuses on the secondary market research. yStats.com offers both market – and competition reports as well as customized research services. Customers include leading companies in the areas of B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, banks and Management consultancies.